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Reed Carlson is the Vice-President of the graphic novel company, Bad Science. She was an assistant of Carter Buckley and arranges a meeting after getting to know Seth Cohen and Zach Stevens who created co-created Atomic County. She likes the comic so she helps them to publish. Seth deliberatly misleads Summer Roberts that Reed is a man, infuriating Summer. Later, Reed asks Seth to bring Summer, the real "Little Miss Vixen", to a party. Summer does not like the place and asks Seth to leave, but Reed stops Seth from leaving, making Summer even angrier. Reed then threatens to sue Zach when he wants to pull out. Reed offers Summer a chance to be the star of the comic to ensure that Summer will stop convincing Seth and Zach of giving up on it. Summer shows up at the launch party wearing costume, but the party ends with Seth and Zach literally fighting for Summer. Reed is outraged about the debacle so she just let one person to meet George Lucas, who is interested in Atomic County.